# We changed our minds again (and yes, we want your money)
8 days ago
– Thu, Sep 24, 2026 at 02:39:18 AM
Hey backers,
When does my lock arrive? The plan is to deliver most locks this year. Shipping is ongoing and speeds up through October, and your exact date depends on where you sit in the queue, if you're waiting for ART locks, and where you live, and sorry we are not organised enough to tell you more precise than that by now.
Quick recap of our flip-flopping. July: we showed you Ring-Lock Go. August: "we won't sell you anything until we've proven ourselves." September 24: we're here to sell you things. Let me explain before you close the tab.
We've been broke. Not startup-Instagram broke, but founder-builds-houses-on-the-weekend-to-buy-Claude-credits broke. And still — 100 production locks made it out the door, on top of the 100 test locks that early backers have been riding with for eight months. A hundred. I know. Apple ships that many in a sec. For us it's a parade.
The vibe has flipped. Financing closes in the next few days. We found some amazing students who show up and fix things. You can literally watch it: every day, fewer dead links.We are not yet as cool as we want and will be. But the arrow points the right way.
**One thing (of many) we've explained terribly.** Two locks, two apps. THE EARLY TEST LOCKS DO NOT WORK WITH THE APPS IN THE APP STORE OR GOOGLE PLAY. They only work with the staging app from TestFlight and the GitHub links. And vice versa: the production locks only work with the store apps.
**Test-lock backers:** fill in the survey as if you hadn't received a test lock, and we ship the replacement production lock to you — no extra cost, it's part of your pledge. Until it arrives, your test lock keeps working with the TestFlight app. Nothing stops.
This has confused a lot of you, and I wasn't delighted either — it's a detail I missed from our developers. It will get better. Right now it's a mess. So when you write to ask why your lock isn't working, we will blame ourselves, and happily walk you through it.
So, the flip-flop: The company that’s been called online scammers and thieves is now comfortable selling you more locks. Very comfortable.
**BackerKit is open for more orders
https://laas-keyless-bike-o-lock-the-bike-lock-reinvented.backerkit.com/hosted_preorders
Go back into your survey and add locks at €89. That's your last shot before it turns into the normal €149. The couple deal — two locks — is so good that, as the founder, I'd prefer not to think about it. Go ahead. I'll look away.
Its open until October 15.
Additional locks ships together with your original pledge.
**Ring-Lock Go is in there too.** The one without brackets — you carry it, and use it on a stroller, a scooter, or to lock your bike to a lamp post. When we launch officially in October, it's a small, focused Danish launch: Ring locks for bicycles, one simple message. Go stays home. So until it gets its own launch, later, this is the only door in.
Because we clearly have no shame, one more ask — for those of you who already have your lock:
Write us a Trustpilot review.
https://www.trustpilot.com/review/laaslocks.com
Reviews from people who actually own the lock are the only kind that count, and every one of them is a push for the launch.
Thanks for staying with us the past years. Not that you had much choice.
Marcus
Enough updates. Let’s ship some locks!
about 2 months ago
– Sun, Aug 09, 2026 at 10:08:05 AM
Enough updates. Let’s ship some locks.
Hey backers,
Yup, it took longer again, but we focused on the essentials:
Getting the locks out the door, production servers, apps ready for the App Store, and everything else needed for the lock to work.
About that app…
Apple has rejected it four times, each time for a small privacy issue. Let’s hope this was the last one and it lands in the App Store this coming week.
You’ve heard it all before, so we’re not going to tire you with more excuses.
The survey
It’s finished and submitted to BackerKit, who need two days to review it before we can send it out.
(Didn’t know that either. 😂)
We already asked our Indiegogo backers the same questions today:
Steel, Black, Copper — or “just send me a damn lock in any color.”
And whether you want your lock ASAP or prefer to wait until September/October for the next, ART2-approved batch.
All locks are Danish Varefakta approved.
What about buying more locks?
We figured we probably need to show you some proof of action before we ask you to send us more money.
Once our webshop launches, for a limited time, you can buy additional Ring-Locks and Ring-Lock Go at the original backer price.
First locks are going out in the coming week.
Marcus & the LAAS team
A six-pack, a stroller, an investor.
3 months ago
– Thu, Jul 02, 2026 at 01:51:46 AM
My beloved backers,
Have you ever carried a bicycle chain in your backpack?
It’s heavy.
It’s dirty.
And after about five minutes, you start wondering why a bike lock needs to weigh as much as a six-pack.
Well…
We’ve got something to show you.
But first…
The surveys.
No, they didn’t get lost.
We’re behind. 😢
I promised you transparency.
So here’s the truth.
The last month I’ve spent most of my time dealing with investors and fundraising.
It’s a horrible stage to be in.
We’re getting ready to launch.
But we haven’t closed the funding needed to hire the people who should be doing half the jobs I’m still doing myself.
One hour I’m answering support messages from backers.
The next I’m in a meeting with Apple.
Then I’m talking to angel investors.
Investors exercising their right to be spectacularly annoying
None mentioned.
None forgotten. 😂
Lately it has felt more like being on a dating app than dealing with investors.
That’s honestly where most of my time has gone.
The good news?
Progress hasn’t stopped.
I’ve spent the last two weeks in China making sure everything is ready.
The production setup is in place. The team knows exactly what to do.
Tin has done a fantastic job keeping everything moving here, and I’m leaving China confident the factory has everything they need to finish production.
At the same time we’ve been putting the finishing touches on the app and everything else that has to work before we start shipping.
We’ll finally start sending out the BackerKit surveys.
BackerKit starts by sending them to a small group first before rolling them out to everyone else.
Much better to fix one mistake for 50 people than for 2,000. 😂
Now…
Back to the chain, or the lock.
Most of you know the Ring-Lock as a bicycle lock.
But that’s never been the whole story.
Take away the mounting brackets…
…and suddenly the same Ring-Lock becomes something else entirely.
Lock your bike to a bike rack.
Lock your stroller outside the café.
Lock your scooter while you grab a coffee.
One Ring-Lock.
Endless possibilities.
When your survey arrives, you’ll have one final opportunity to add extra Ring-Locks to your order at your original Kickstarter price.
And this time…
You have even more reasons to own one.
For your stroller.
For your mother-in-law,
as a Christmas gift.
Once the surveys close, so does the backer pricing.
This is the moment.
Thank you for not having any other option than sticking with us. 😂
Marcus
Celebrations are over. So are the excuses.
4 months ago
– Wed, Jun 10, 2026 at 04:40:03 AM
Hey backers,
Let’s jump straight in.
Timeline
Next week
The long-awaited survey goes out. We’ll confirm addresses, colors, and ask how many more Apple Find My , insurance-approved locks you’d like to buy at backer pricing before we launch to the public. We’ll also make sure you have the accessories needed to mount your lock.🔥
Week after
The LAAS app is published on the App Store and Google Play.
Mid-July
Shipping starts.
We do need a little time to assemble the locks…
Thank You to the First 100 Backers
Let’s all thank the roughly 100 backers who took the punches of being first.
They experienced rubber handles falling off, springs coming loose, lock alignment issues, and a few account mix-ups.
Nothing catastrophic, but definitely the kind of things that are better discovered by 100 people than by 2,000.
They also taught us that close to 100% of people are like me: skip the app introduction and ask questions later. 😂
The feedback has been incredibly valuable, both for the product and the user instructions.
There is a great vibe in our WhatsApp group, and it’s energising to finally see real people using the lock on real bikes. There are already quite a few bikes that have found their way back to their owners.
People are unlocking, lending and finding bikes exactly the way we hoped they would!
Our engineers have spent the last weeks fixing issues, improving the experience, and making sure we ship the best version possible.
I’m heading to China next week to see the production ramp-up.
Launch Mode
We’re now busy preparing the launch.
Website updates
Content creation
Advertising
Retail preparation
Distribution discussions
Fundraising
Can You Help?
We need 3–5 LAAS Ambassadors in Copenhagen.
Full-time, part-time, student, retired — we don’t really care, what matters is the right vibe.
You will get to know LAAS inside out, help customers, support retailers, Host demo events, and sell like crazy where ever there is bicycles available.
We’re also looking for:
Content and advertising agencies (preferably Copenhagen-based)
Distribution contacts
Press contacts
Investor introductions, our current round is likely already filled, but if you’re interested, feel free to reach out.
Let’s get these locks shipped.
Marcus
Come help us celebrate the world’s first Apple Find My integrated bike lock tonight 🍾
4 months ago
– Thu, May 21, 2026 at 05:43:40 AM
Hey backers,
After a long, hard struggle and God knows how many times I’ve written “tracking certification almost done”, it is finally time to relax for a day and celebrate that
LAAS Ring-Lock is the world’s first Apple Find My integrated bike lock!
We are finally allowed to kick off mass production.
We will work out the fulfillment timeline and send out the long-awaited survey shortly.
Honestly, thank you to all of you who somehow survived all these years of delays, certification madness, and updates saying “almost done” 😅
Come by for a very improvised celebration and wine at Sankt Hans Gade 24 tonight at 18:00.
Marcus
